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PUBLIC RELATIONS COORDINATOR
Pay Grade: 240
Starting Range: $38,459.20 to $58,822.40
Closing Date: Open Until Filled

Job Description:
The City of Eustis is seeking a highly motivated and experienced Public Relations Coordinator to develop and implement programs that communicate, enhance and create a positive image for the City of Eustis. The successful candidate must have the ability to design and write clear and compelling communication pieces for a variety of audiences and effectively leverage existing and new communication tools and technology. The ideal candidate must: • Have outstanding people and customer service skills • Have excellent communication skills, both verbal and written • Have a positive attitude and a willingness to work in a team oriented environment • Be detail oriented and have excellent organizational skills, with ability to multi-task • Be highly versed in computer applications, word processing, desktop publishing, graphics and web systems, as well as proficiency and knowledge of social media platforms The employee exercises considerable independent judgment and initiative and must be able to establish and maintain effective working relationships with city staff, management, elected and appointed officials, media, other governmental organizations, civic groups and the general public. This position reports to the Director of Economic Development. ESSENTIAL JOB FUNCTIONS – • Designs and implements external marketing and communications programs, promoting awareness of organizational goals, objectives and activities to citizens and community leaders; • Develops informational, marketing and promotional materials using a variety of media, including newsletters, brochures, fact sheets, consumer publications, radio and television public service announcements, reports, videos and the City’s website; • Coordinates communications with the news media as the primary City contact, by preparing news releases and public service announcements; • Prepares a variety of written correspondence, Commission proclamations and resolutions, reports, and other written materials; • Oversees the technical and contextual aspects of maintaining the City’s home page on the World Wide Web; • Checks website content for currency, accuracy and availability of information, updating and implementing changes as needed; • Researches new technology advancements and products to implement and integrate web features; • Maintains central e-mail interface with website visitors, responding to inquiries and requests in a timely manner and/or referring correspondence to appropriate city staff or community organizations; • Maintains the City’s social media platforms including Twitter and Facebook; • Assesses the City’s communication needs and evaluates the effectiveness of communication programs; • Assists in coordinating and publicizing special events and activities; • Acts as city-wide coordinator to individual departments for media relations and public involvement and participates in developing effective communication strategies for key issues; • Coordinates emergency public information processes and procedures; • Attends meetings and serves as the City’s liaison to various business and civic organizations, as well as community and neighborhood groups; • Responds to general public inquires and complaints and works to resolve related issues; • Develops, initiates and manages various special projects and assignments, as directed by the Economic Development Director; • Performs other related duties as required. OTHER JOB FUNCTIONS – • Assists the City in the preparation for and aftermath of a major emergency such as a hurricane or other storm or disaster, as needed. Salary Range – $38,464.80 - $58,822.50/yr (DOQ); EXCELLENT benefits (Note: Benefit information is posted on city website at www.eustis.org, or call Human Resources at 352-483-5472). Only applicants with the most job-related qualifications will be selected for interview and further consideration. Additional consideration may be given to applicants with more extensive education, training, or experience. Final candidates will be offered a conditional offer of employment contingent upon satisfactory results of a thorough background check including criminal history and driver’s license check. CLOSING DATE: OPEN UNTIL CLOSED BY THE CITY HUMAN RESOURCES DEPARTMENT CITY OF EUSTIS P.O. Drawer 68 (109-A E Orange Ave) EQUAL OPPORTUNITY EMPLOYER Eustis, FL 32727-0068 Minorities/Females/Disabled Phone – 352-483-5472 Florida Drug Free Workplace FAX – 352-483-0492 Veterans Preference Employer E-Mail – personnel@ci.eustis.fl.us IMPORTANT: The City of Eustis is an Equal Opportunity Employer and does not discriminate in recruitment, examination, appointment, training, promotion, retention, or any other personnel action because of race, color, religion, sex, disability, marital status, age, national origin, citizenship, genetic information or any other factor protected by law. The City provides Veteran’s Preference per FS 295.07. When a preference-eligible applicant receives notice of a hiring decision and believes that he or she was not afforded employment preference in accordance with applicable Florida law and regulation, the applicant may file a written complaint requesting an investigation to the Florida Department of Veterans’ Affairs, Division of Benefits and Assistance, 9500 Bay Pines Blvd., Room 214, St. Petersburg, Florida 33708. Such complaint shall be filed within 60 calendar days from the date that the notice is received by the preference-eligible applicant pursuant to Sections 120.569 and 120.57, F.S. Applicants claiming Veteran’s Preference must complete a City of Eustis application identifying themselves as an eligible veteran and submit FDVA form VP-1, VP-2, or VP-3 along with documentation, as soon as possible (contact HR for forms). The City encourages applications from qualified individuals with disabilities and will make reasonable accommodation to the extent provided by law. If accommodation is needed for applicant testing, please inform the City, prior to the testing date. Applications must be received or postmarked no later than 12:00 midnight on the closing date. The City may close positions that are posted with an “Open” closing date at any time, without prior notice. While we highly recommend that applicants use our online Job Application Builder, we also have printable applications available for download at www.eustis.org. Office hours are 8:00 am to 5:00 pm Monday thru Friday. For more information, please visit Human Resources at www.eustis.org or call us at 352-483-5472. Under Fla. Law, all application materials are public record and subject to public scrutiny.

Qualifications:
REQUIREMENTS: Knowledge, Abilities and Skills - Knowledge of principles and practices of public relations, mass communications and marketing; knowledge of public information activities including citizen involvement and media interaction; knowledge of government protocol and state and local laws and policies as they affect city operations; knowledge of journalism practices, techniques and style; knowledge of computer applications as they apply to public information programs. Ability to plan and conduct effective public information programs; ability to establish and maintain effective working relations with staff, the public and representatives of the media and other governmental and community agencies; ability to gather compile, analyze, edit and interpret data; ability to prepare and present various reports, publications, speeches, news releases and public service announcements; ability to create effective credible written narratives about city issues; ability to exercise sound independent judgment; ability to perform a wide variety of duties and responsibilities with accuracy and speed under the pressure of time-sensitive deadlines; ability to communicate effectively, both orally and in writing. Skills in computer applications, word processing, desktop publishing, graphics and web systems, as well as proficiency and knowledge of social media platforms Working Hours - Generally, Monday through Friday, 8:00 a.m. to 5:00 p.m. However, occasional nights and weekends may be required to attend city-sponsored events. Minimum Qualifications – Bachelor’s Degree from accredited college or university in Communications, Journalism, Public Relations, Business Administration or related field; supplemented by at least two (2) years increasingly responsible experience in public affairs, public information or public relations. A combination of education and/or training and/or experience which provides an equivalent background required to perform the job will be considered. Experience in developing and managing web sites is highly desirable. Valid Florida Driver’s License with an acceptable driving record is required.

Physical Demands:
This is primarily sedentary work with some periods of moderate physical effort. Requires sitting for long periods of time; walking short distances; bending and reaching; good finger/hand dexterity and hand/eye coordination; good eyesight, hearing and speech; occasional lifting up to 35 pounds and occasional carrying/pushing/pulling up to 35 pounds.


Printable Job Application

While we highly recommend that potential applicants use our online Job Application Builder, we also have printable versions of our job applications available for download.